Review
Impressive and refreshing in its unique approach to evaluating how customers make buying decisions. Evolutionary Selling will change how to look at the science of selling. --Stephen Ashworth, CEO of Ashworth Consulting, LLC
This book outlines a remarkable new resource for salespeople by getting down to the real reasons why people do the things they do. Why hasn't anyone made this connection before? --Brian Ricks, CEO/President of BriComp Computers, LLC
The Book
Evolutionary Selling picks up where all other sales methodologies leave off. By hypothesizing that customers (people) are driven by factors far beyond business impact, product or the salesperson, Evolutionary Selling ties how people buy to human evolution.
- What are the reasons why people make buying decisions?
- How does evolutionary science tie into the sales process?
- What motivates customers to sometimes pick a solution that seems unexplainable?
- How can salespeople utilize this new approach in their daily sales life?
Taking the reader through a completely new approach to selling, Evolutionary Selling provides solid examples, clear explanations and is not afraid to ask the important questions that have troubled salespeople everywhere!